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Need:
Award Dance Shoes was an old school manufacturer of
dance shoes. They required a web site to lead
the industry as an online community for kids in
dance. With
SageLion's help, they determined the best market
position and built the site for kids and family.
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| Solution: SageLion created
a site with a lot of movement, vibrant colors, a lot
of interesting information and a large online
catalog. Things like "That's
Disgusting" and "Ask the Expert" make
the site fun and interactive and give kids and adults
a reason to return and support the site. |
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| Results:
Due to pre-launch efforts, the site got traffic
on the first day and started selling shoes and
apparel. The management of the company assigned
a full-time person to the site and has followed
SageLion advice with affiliate links and other forms
of marketing. |
