 |
|
|
|
Need:
MidSouth is very successful in the catalog business, so the web was a natural
progression. They had a Phase I design with a
basic site that had been developed in-house. The web site lacked the quality look and functionality needed
by the growing company. A major update was
needed.
|
|
| Solution:
SageLion moved MidSouth to a Phase 3
design to effectively compete with national
competitors. SageLion programmed and designed an
interface to communicate with the company’s existing
database, providing an immediately integrated
solution. This type of back-end integration with an
existing database is the
most difficult type of programming on the web. |
|
| Results:
Within the first few months, the web site has become
the 3rd best order taker. This catalog company is very excited and has started to
promote the site to customers.
Since they still have to accomplish the Phase I
and Phase II goals of developing awareness, we don’t
expect to see significant results until 6 months. |
|
|
|
|
|
