Need: SouthStar had a basic Phase I site that had been developed by an amateur designer. It lacked the quality look, branding and functionality required for this growing company.  They needed a clean, friendly design for customers around the world.

Solution: SageLion moved SouthStar to a Phase II design in order to better service customers. The company recognized the increased use of the Internet by their existing customer base and wanted to make a pre-emptive move to maintain market share and ward off competition.

Results: The company is starting to see Phase I results.  This included increased awareness and use of their site as well as some Phase II results of ordering online. The company plans to add items each month as they gradually transition into Phase III.