Strategy:

We begin with a strategic discussion of how your business can succeed on the web.  You don't have to know anything about the web, but for this discussion, you will need to be an expert at your own business.  Our Executive Producer will guide you through the process and answer all your questions. 

Define: We begin by defining your business, your competitors, your target audience and the ideal experience for the various audiences.  This process gives us a firm foundation of knowledge we will use throughout the process.

Position: We are experts at determining the best position for your company on the web.  We determine your business category, the strengths and weaknesses of your competitors and the best marketing position for your company on the web.

Brand: By defining your company and your best market position, a brand concept will emerge that will help determine the look and feel of your site as well as much of the navigation and the tool set we'll need to apply to your site.